The customer experience can be made or broken by your exterior signage. Buyers will only buy from companies that they can locate. Thus, you can grab attention with the outdoor and building signage you choose. It will make your business stand out and reinforce your brand. Your exterior signage is your customers’ first impression of you and your company. How can you ensure your clients’ attractive, engaging, and motivating signage?
Nearly 76% said they visited a business because of its sign. Nearly 60% of customers feel that signage is a good indicator of the quality of the products and services they will find there. What will make customers take the first step to enter your store? Let us find that out today!
Every integrated marketer knows how powerful color can be. Many firms choose signs that match their branding, such as Starbucks green, Coca-Cola Red, Home Depot Orange, etc. Strategically, bold colors should be chosen that stand out without clashing.
Some people prefer high-contrast colours. These include black and white, red and green, yellow and dark blue or black, and orange and blue. No matter your colour, your sign should stand out from the rest. Being one of the best branding companies in Nashville, we can help you design the best signage.
Sometimes, bigger signs are better than smaller ones. However, larger signs can sometimes violate local ordinances and distract drivers. Consider the impact your outdoor signage will have on passers-by when choosing outdoor signage for your company.
The sign should be large enough to fit in the space. To ensure it is easily understood and seen from a distance, integrated marketers must consider how large the lettering should be. Is the message legible on a smaller sign or a larger one? Will you have to size it? You can always talk to us to determine the ideal signage size you need for your business.
Your success will depend on where you place your sign. It should be a landmark in your area that serves as a visual cue to others in your community. Consider all the possible ways that people might come across your business, and consider where you could place a sign. Signs can be placed in a parking lot. A sign visible from the street or near your store may be most appealing to customers who have walked past it and are now interested in your business. Research shows a difference in the size of signs depending on whether they are parallel to the road.
Your business will have 24/7 visibility and radiance when you light your exterior signs. These lights up your signs and attracts patrons. Light signs can be welcoming beacons for those who visit your shop in bad weather, after dark, on cloudy days, or at night. A lit sign promotes your business to all passers-by, regardless of whether you are open.
You and your clients will feel safer and more comfortable when there is lighting around the sign. Many lighting options are available, but lighting your exterior signage can be cost-effective and customizable. It can also be an effective way to highlight your firm.
Our team of experts can help you choose the perfect exterior signage for your marketing goals. Check out our Signage service now! Know more about signages from Branding Barrel – the best digital marketing agency in Nashville, TN.