According to one of the Forbes Councils Members, Matthew Earle, Google sometimes doesn’t show local reviews, which is integral for every small business. You can read the full article here.
Reputation Management nowadays plays a vital role since you have to face your rivals all the time. So, we are listing the gist of what the process deals with.
1. Figure Out the Current Status
Online Reputation Management (ORM) is how you can control the damage to your brand value. Before you dive deep, you must know your brand’s current status. You can, of course, do that by talking to our agent here.
So, you or the marketing agency should do market surveys. This way, you will get to know what local customers think about your brand overall. Now, there are ways to gather that information, most notably by calling your potential buyers, online surveys, or visiting physically.
2. Plan a Response when Needed
The primary task of ORM is to protect the brand’s reputation. That is why it makes sense that you or the agency, whoever is handling the process, should be active with a prompt response.
Here, planning the response is the key. While you are running a business, you should know that you can’t satisfy every client. Some will raise disputes and pass negative comments. So, you should be ready when someone makes a negative comment.
3. Reply to All Negative Comments
The apparent reason you are doing ORM is to ensure the correct response to negative comments. You should understand that you should respond to it professionally no matter what the comment is.
The person who made the negative comment expects a reply considering they are genuine. As a customer, maybe their experience is bad. So, it is your responsibility to compensate the best way you can.
4. Follow through the Comments
Apart from responding to the initial comments, whether negative or positive, it is the job of the digital marketer to follow through with the comments till it concludes.
Often the companies don’t bother to track what the clients ask after the first comments. So, you need to be patient enough to wait if the client responds further. The idea is to make it a proper conversation. Branding Barrel is an SEO Agency in Nashville, TN, that understands your clients’ needs.
5. Track your Responses
The final and pivotal step that one must not forget is to track responses. You see, the client may respond to your comment’s reply after 6 months. Even then, you should be active enough to respond.
Alongside that, tracking the pattern of responses may help you improve your services better. Or, you can understand the kind of negative comments you need to deal with in the future. That would save a lot of time.
We hope this article will serve its purpose and have given you ample information about ORM. Sure, by checking on us, you will get more process ideas. After all, we are the best Digital Marketing Agency in Nashville, TN.