Although Snapchat was a pioneer in formatting photos and short videos, which disappear after a few seconds, Instagram Stories is currently beating them. It has only been on the market for 8 months and already has more users than Snapchat. So, we will discuss why we believe it works better than Snapchat.
1. Influencer Discovery
For marketers and social media influencers, Instagram is more attractive to invest their efforts. It is because Instagram has more than 700 million monthly active users. Snapchat growth over time is instead slowing down.
Have you ever tried finding new users on Snapchat? It’s much more complex than finding someone on Instagram. Snapchat is less intuitive and does not use resources such as hashtags. Instagram, however, offers tips on who to follow based on your current likes and followers. It’s a great discovery tool for finding new people. The Snapchat Discover page works for accounts you are already following but does not urge organic growth.
2. Metrics and Insights
Instagram provides users with the vital information needed for campaigns and growth. Here are just a few of the metrics we encourage you to track for Instagram:
- Engagement (comments and likes)
- Followers over time
- Referral traffic, or website traffic
- Branded hashtags
- Reach
On the other hand, Snapchat does not give users any way of ranking influencers. People need to learn how many people follow an account. While you can view minimum metrics such as unique views, the number of stories viewed, and screenshots, you may need more information to build a complete social media campaign.
3. The Facebook Connection
If you want your brand to have a social media presence, you must have a healthy marketing strategy on Facebook. Instagram seamlessly allows you to post to both social networks at the same time, saving you time and energy.
Snapchat and Facebook are not as quickly compatible. Facebook once tried to buy the social network and was turned down. Since then, Facebook has decided to add Snapchat-like features to their platform. It has negatively affected Snapchat’s growth in recent years. Meanwhile, you can check our SEM services to know more.
4. Tagging and Link Sharing
Snapchat does have linking abilities for advertisers. However, the average user who does not pay for advertising cannot use links.
It is one of the biggest complaints of influencers because they cannot post links to other social networks, websites, or partnership pages. It slows and, in some cases, stops their social media growth, forcing them to use other channels of influence, such as Instagram.
5. Content Options
You must capture all the content on Snapchat at the moment. You have the possibility of uploading videos or images from your phone’s gallery, but it will appear with a large white border around it. It can interfere with the quality of the image.
On Instagram, users can record their videos or take their pictures and then edit them in any software they choose before uploading the content to the social network. It often makes the image more appealing to their followers.
The Conclusion – Using the Right Platform for Your Company
So which social media channels can increase the bottom line for your company? Every business is unique, and so is every audience, so you must tailor your choices to what will work for you. Meanwhile, you can talk to Branding Barrel – a digital marketing agency in Nashville, TN. They will give you the best insights.