Although certain things are returning to normal, event marketing is the industry that has practically disappeared overnight. Since that happened, those professionals have had to rely on digital event marketing. As a result, many marketers are trying to make them work. At Branding Barrel, we have listed a few points to make it work. So, here they are!
Create Videos that Worth
A lot of marketers are experimenting with an approach that mixes recorded video and an interactive, live format. It will get more impact with high-quality footage designed specifically for the event. We can create top-quality videos. Chat with us today!
Many production companies have shifted to remote video production. They offer their clients a studio within a box’ which includes a camera or phone with a tripod and quality microphones. Then, they manage the action using Zoom. For all its worth, we suggest the videos should be creative. That will raise the bar of the event.
Market your event the same way you’d market an in-person event
In contrast to a physical event which requires you to allow prospective guests enough time secure affordable rates for travel and accommodations. Two weeks is the ideal timeframe to promote your event online. Any longer, and you risk messages fatigue.
Take note of the following cadence to get optimal outcomes:
- First, send an email with a full description two weeks prior to the event.
- A second drop is just one week prior to the event.
- The final reminder email sent the day before the event is vital and can increase attendance by 37%.
Include compelling info that excites your attendees. That can be the speakers and the advantages of taking part, and how the event is distinctive. The logistics should be thorough as well. Advertise the event via your social media feeds, and think about using event-specific sites such as Eventbrite to increase your reach.
Swag Still Matters
One method to keep your guests engaged is to provide something that we are all familiar with, love and value the swag. Good-quality, thoughtful swag will connect the gap, help ground the event, and be an unforgettable reminder of your brand. Ideally, you’d offer a swag bag to each participant. If you’re concerned about the cost, there are unique options for all price points. Contact Brading Barrel for help, as we are digital marketing agency in Nashville, TN.
Don’t stop promoting your event
A successful online event is an opportunity that keeps giving. Announcing the entire event on your website will significantly extend its reach and allow people unable to attend to stay in touch with your brand. The event can also offer numerous content marketing options. Check all the options that we can bring for you. Consult with our experts today!
The Conclusion – Prepare yourself to go through it Over and over again
Digital events have an advantage over physical events when compared to formal events. They are created faster and cost lower costs, allowing you to hold them more often. There is still some effort. However, this guideline will make it simpler and more satisfying. If you still have questions, contact us. We’re always ready to help. We are one of the best branding companies in Nashville.
