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App Development: Geofencing

App Development: Geofencing


Geofencing is a technology that uses location-based services to create virtual boundaries around an area. If a device enters or exits a geofenced area, you can receive a notification. For example, if your company has multiple retail locations and you want to send push notifications about special offers to customers when they enter or exit one of those stores, geofencing may be the perfect solution for you. In this article we will explore how geofencing works and how it can help businesses get more return visits from their customers.

What is geofencing?

Geofencing is an invisible boundary that can be set up around a location. It uses GPS to detect when your mobile device enters or leaves the boundary, and can be used to push notifications to users.

Geofences are created by defining a rectangular area on a map, which then becomes part of your app’s geofence database. When you create a geofence, you specify the radius in meters (or feet) from one point within the rectangle; this determines how far away from that point users must be before they get triggered by an action associated with that particular geofence.

Why use geofencing?

Geofencing is a marketing technique. It’s a way to target customers, engage with them, and get them back into your store or app.

The idea behind geofencing is simple: you put up invisible boundaries around your business and when someone crosses one of those boundaries (i.e., enters the “geofence”), they receive an alert on their phone that tells them about whatever promotion you’re running at that time, if they have downloaded your app. If you are targeting people that have not, then when someone crosses those boundaries, you will start delivering ads to them on websites, apps, streaming services, and more.

Geofencing for mobile devices

Geofencing for mobile devices is a way to send messages to your customers when they enter or leave a specific location. This is done by creating an invisible boundary around a physical location, then sending out notifications when someone enters that area.

For example, if you own a coffee shop and want to let people know about specials when they walk in the door, geofencing would be an excellent way of doing so. You could also use it in conjunction with other marketing strategies such as push notifications or emails–or even just plain old word-of-mouth recommendations!

How do you use the data from your geofences?

You can use the data from your geofences to improve customer experience, marketing campaigns, customer service and sales.

For example:

  • You can send a push notification to customers when they enter or exit a store. This could be useful for reminding them about items on sale in the shop as well as upcoming events that might be of interest.
  • You could also use this information to provide targeted ads based on location (for example “we have an offer on pizza near you”).
  • If you’re running an event at an event venue then you could send out notifications when someone enters or leaves your venue so they don’t miss anything important happening inside (or outside).
  • Use your database of information to allow interested parties to see the scope and reach of your app
  • Regulate and target specific audiences that are more likely to spend money in your shop or app

How does it work on mobile and gaming apps?

Geofencing is a tool that can help you reach your customers. It’s not just for advertising; geofences can also be used to send push notifications and keep track of customer movements.

If you have an app, it’s likely that you’ve already experienced geofencing in action. For example, if you’re playing Pokémon GO on your phone and get close to another player who has chosen to share their location with others (which many people do), then the game will automatically notify both players so they know who is nearby.


So, geofencing is a powerful tool that can help you get customers back into your store or app. It’s not just about getting them in the door, though–you can use geofences to keep them there longer with special offers and promotions. The best part about all this? Branding Barrel Marketing Group is able to help with app development and geofencing would be just one of the numerous tools you could use to re-engage with your clients.

Jason McCoy

Jason is the CEO of the company. He founded Branding Barrel in 2019 and since then the company have experienced tremendous success.

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